thoughts on "do good design"

"Do Good Design" takes a shocking look into both the corporate and design world. Berman's bold introduction to the book-- which is something along the lines of "I don't really care if you read my book, however if you do, learn something from it and practice it"-- immediately grabbed my attention and I obviously proceeded to read. His style of writing raw and factual but somehow it grabs you, probably because he brings to notice some pretty outragous things that are effecting the world right now and more importantly effecting our future. He focuses on the "good" in designing something. To me design has always meant creating something, maybe its useful or maybe its not but it always served a sort of purpose, and in he corporate world design is meant to sell to consumers. This booked raised a lot of questions in my mind about the actual purpose design serves. It's amazing to think about the election Berman talks about in the beginning of the book. The design of the ballots had such a direct effect on the election and in turn everyone in our country. It's rediculous that someone hasn't designed something thats universal and simple to use when it comes to something so important. That is terrible design if you ask me no "good" in it.  Designers have such a powerful impact on consumers. We can manipulate the way people view product and design and then what they buy and use.

It's disturbing how much false advertising goes on and how huge companies such as coca-cola advertise advertise advertise in places where people can't even afford to buy their product. It's just wasteful, people already consume too much. As new designers that will be breaking into the industry this book inspired me not just to design or create a physical thing but something that has 'good' in it or is beneficial to consumers and ultimately to the world we live in.